01
INTRODUCTION
VSA Electricals is a Class 1 electrical contractor company that was founded in 2016. Situated in Bengaluru, they have more than 10 years of experience in the industry and have successfully completed 22 projects to date.
03
SKETCHES
About 150+ concept exploration was done for the logo. Below are some of the Behind the scene of logo concept exploration done by us.
04
THE LOGO & ANALYSIS
The wordmark VSA is kept simple and dynamic with a power symbol integrated with A. The power/electric symbol also points out the industry VSA belongs to.
The letter “ELECTRICALS” is inclined to match it with the inclination of power/electric symbol.
The colours of the logo is made complementary to keep the logo catchy and portray trust and reliability while the orange color aims to build higher contrast.
05
LOCKUPS & SCALABILITY
The logo could scale down to small sizes. Their size may vary upon applications.
There are 3 lockups available – Master Logo Lockup, Main Logo Lockup & Favicon.
The favicon is use for only the tiniest places such as app icon, website icon.
06
COLOR PALETTE
The logo’s colors have been chosen to complement each other, making it eye-catching and exuding trust and dependability. Additionally, the orange color is utilized to create a greater contrast and make the logo stand out.
VSA BLUE
HEX
RGB
CMYK
#0068AC
15, 77, 146
100, 40, 0, 33
VSA ORANGE
HEX
RGB
CMYK
#F48120
237, 28, 36
0, 47, 87, 4
VSA WHITE
HEX
RGB
CMYK
#FFFFFF
255, 255, 255
0, 0, 0, 0
07
PRINTED MATERIALS
The use of slanted lines with pointed edges creates a sense of agility in the brand’s visual identity, which is carried consistently across all printed materials.
08
TYPOGRAPHY
ROBOTO BOLD
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 , “ )( <>&
The pairing of both fonts in the logo brings a harmonious balance of style and substance, elevating the overall aesthetic appeal of the brand. The chosen fonts have been thoughtfully curated to not only express the brand’s core values but also to capture the attention of its audience, leaving a lasting impression of sophistication and professionalism.
ROBOTO REGULAR
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 , “ )( <>&
09
COMPANY PROFILE
The profile follows brand’s identity & showcases a deep understanding of their craft.
Every element is meticulously crafted to reflect their core values, leaving a lasting impression on all who experience it.
10
BRAND IDENTITY GUIDELINE
The brand identity guideline is a work of art that harmoniously blends color, typography, and imagery. It defines a brand’s essence through a carefully crafted palette, graphic elements, and consistent design, culminating in a visual masterpiece that embodies the brand’s personality and purpose.
THANKYOU!
We hope you enjoyed going through this project, if you have any project in your mind, feel free reach out to us.
