Tyko Security - unifiedMIX

01 INTRODUCTION

TYKO Security offers comprehensive security services focusing on quality and cost-effective services by delivering sustainable results to the clients of higher end industries and residential.

Brand’s Values & Philosophies:

Vision: To become a globally recognized professional security services company.
Mission: To be a committed service partner, executing excellent security services for corporates.

02 Strategy Session

The aim was to evaluate whether the current logo aligns with the brand’s values, vision, mission, and target audience.

From the discovery session & research of the competitors and the market we concluded the following:

With complete clarity through strategy session, the next step takes was to redesign the whole brand identity & branding.

03 SKETCHES

With over 150+ sketches exploration done, here are some of the sketches drafted for the rebranding.

04 THE LOGO & ANALYSIS

“TYKO is the Greek goddess of fortune or luck.”

The icon is a circle with an Arrow pointing up, which is a design Greek soldiers had on their shields.
The arrow symbolizes growth and swiftness.

The star in blue highlights excellence in “intelligence and reliability”.

By using a circle as the outer boundary, we are expressing our commitment to the community and making the logo approachable.

05 LOCKUPS & SCALABILITY

The logo could scale down to small sizes. Their size may vary upon applications.
There are 3 lockups available – Master Logo Lockup, Main Logo Lockup & Favicon.

The favicon is use for only the tiniest places such as app icon, website icon.

06 COLOR PALETTE

The color palette of the logo has been specifically chosen to make it visually appealing and memorable to the audience. The use of vibrant and contrasting colors helps the logo stand out and catch the eye of potential customers. Additionally, the colors have been selected to convey a sense of strength, power, and resilience. However, despite these strong attributes, the color choices have been made to ensure that the logo remains approachable and inclusive, welcoming all individuals and groups to engage with the brand.

TYKO BLUE

HEX
RGB
CMYK

#0F4D92
15, 77, 146
98, 72, 11, 1

TYKO RED

HEX
RGB
CMYK

#ED1C24
237, 28, 36
0, 95, 85, 0

TYKO WHITE ACCENT

HEX
RGB
CMYK

#FFFFFF
255, 255, 255
0, 0, 0, 0

07 TYPOGRAPHY

LATO REGULAR

A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 , “ )( <>&

The font used for the logo is Lato. It has got fine details that make it unique and enhance approachability.

LATO BOLD

A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0 , “ )( <>&

08 PRINTED MATERIALS

The branding work together perfectly throughout the printed materials.

The mix use of colour brings vibrancy to the design and keeps the branding lively.

09 BROCHURE

This trifold brochure provides a brief summary of TYKO, including its principles and services.

To maintain user engagement, the designer utilized diverse brand components such as icons, patterns, and edited images.

10 ID Cards

The ID card design of the company features an elegant and refined look with its amalgamation of vivid and solid hues and prominent typography. The shrewd application of contrasting blue and red colors imparts a contemporary and expert feel, enhancing the overall appeal of the card.

11 BRAND IDENTITY GUIDELINE

This Marketing Bible for TYKO holds the necessary information on the brand’s values, tones to give a good overview about the brand. Furthermore it includes about the logo and brand identity, it’s efficient use, colours and typography in detail.

12 GLASS FACADE

The cohesive branding is evident across all printed materials with bold, clean lines and a sans-serif font style. This deliberate design choice creates a dynamic and powerful visual theme.