01
INTRODUCTION
Squareoots Waterways India Private Limited provides customized irrigation and automation solutions for agricultural and landscape-related activities. The global water scarcity issue is a significant challenge for people worldwide. Precision irrigation is a solution that addresses this problem by revolutionizing water usage, leading to better results than ever before. By utilizing precision irrigation, water is used more efficiently, resulting in higher output while minimizing input costs, such as time, energy, and money.
Services:
- Landscape Irrigation
- Agricultural Irrigation
- Sports Field Irrigation
OLD
CHALLENGES:
- The logo had very sharp corners, thus giving less of an approachable feel.
- Roots are complex and prudes out of the logo area, throwing off balance.
- The darker shades of colour, took the essence of greenery/natural feel from the logo.
NEW
SOLUTION:
- Carry forward the essence/structure of the logo so the new design is still recognizable.
- Make the Roots compact and balanced.
- Adjust the color to bring that natural and harmony feel.
- Make the logo more approachable.
03
SKETCHES
We sketched over 150+ concept explorations for the logo design. Here are some of the behind-the-scenes looks at the logo concept exploration we conducted.
04
THE LOGO & ANALYSIS
The logo is a wordmark with roots emerging from the letter ‘Q’.
The curved edges give a more approachable and smoother feel.
The green and brown gives the natural feel and the roots with brown color connects to soil and shows it is organic.
05
LOCKUPS & SCALABILITY
The logo could scale down to small sizes. Their size may vary upon applications.
There are 2 lockups available- Master Logo-Mockup & Favicon.
The favicon is use for only the tiniest places such as app icon, website icon.
06
USE OF COLORS
To complement the logo design, Forest Green and Brown colors were added to enhance the brand’s core values of quality and sincerity.
07
TYPOGRAPHY
EXO 2
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
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Both the fonts are paired together so that the core brand values can be expressed rightly and to enhance our logo.
ROBOTO
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
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08
PRINTED MATERIALS
The branding elements have been seamlessly integrated into the printed materials, resulting in a cohesive look.
The use of bold lines and a sans-serif style was instrumental in crafting an innovative and robust theme.
09
CREATIVES
A pack of 20 creatives were created for their social media.
10
COMPANY PROFILE
A 8 page of printed company profile curarted to give an introduction about their company.
11
BRAND IDENTITY GUIDELINE
This guide provides essential information on the brand’s history, values, and tone to offer a comprehensive overview of the brand. Additionally, it covers in detail the logo and brand identity, including their effective use, colors, and typography.
12
PITCH DECK
A visually engaging presentation template that effectively communicates all aspects of the company’s structure and branding.
THANKYOU!
I hope you enjoyed going through this project, if you have any project in your mind, feel free to send me a message.
