01
Introduction
BPT is in the field of construction, where they build protective and innovative technologies. They added 7 more, new verticals to their company and wanted an identity that represents the new them.
Products:
- Waterproofing of Concrete Structures
- Repairs & Rehabilitation of Concrete Structures
- Prefabricated Modular Housing Systems
- Integrated Flooring Systems
- Integrated Roofing Systems
- Innovative Architectural Products
- EV Charging Systems
OLD
CHALLENGES:
- The logo was not able to represent the new products
- Logo was not aligned with the brand core
- Complex logo
NEW
SOLUTION:
- The new abstract mark fits all products.
-
Innovative, dynamic & modern feel, that aligns with the core
-
The mark is now simple, thus has versatile use
02
Look & Feel
Energy
Reliability
Innovation
Modern
Quality
Elegant
03
Sketches
About 150+ concept exploration was done for the logo. Below are some of the Behind the scene of logo concept exploration done by us.
04
LOGO & ANALYSIS
A minimal dynamic modern architecture.
The logomark’s angled lines gives a feeling of innovation and dynamic moment.
Furthermore varying weight of the line induces a depth into the design and make it visually striking and less probable for the eyes to ignore in a crowd of logo designs.
In terms of colours the overall logo is made harmonious, elegance and confidence.
The mark is complemented by a modern sans serif font that further amplifies the modern look.
05
LOCKUPS & SCALABILITY
07
BRAND ICONS
Protective Coating & Paints
Waterproofing & Repairs of Concrete Structures
Prefabricated Modular Housing Systems
Integrated Flooring Systems
Integrated Roofing Systems
Innovative Architectural Products
EV Charging Systems
All Services
08
PRINTED MATERIALS
The branding work together perfectly throughout the printed materials. Angled lines and sans serif style played an important role in creating a dynamic, innovative theme.
10
TYPOGRAPHY
JOST
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
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Crimson Pro
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
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09
USE OF COLOURS
Complimenting this logo, the colour Royal Blue & Gold were added to enhance quality, and elegance which are brand's core.
11
BRAND IDENTITY GUIDELIENE
This guide holds the necessary information on the brand's history, values, tones to give a good overview about the brand. Furthermore it includes about the logo and brand identity, it's efficient use, colours and typography in detail.
12
WEBSITE
A concept website designed and developed to showcase how the 7 services would be presented and how these would iunteract with the rest of the website.
